The model is like that of a group insurance benefit where members pay premiums and have part of all of their medical bills paid for when they become sick or need surgery. In addition to providing this service to customers, Pre-Paid Legal is a business opportunity where people recruit others to sell memberships to the group benefit.
On July 11, 1969 Harland C. Stonecipher was involved in a motor vehicle accident and was hospitalized. The other party in the accident was cited for fault, but filed a lawsuit against him for the accident. Stonecipher hired a lawyer to defend himself in court, but in doing so, depleted his life savings. He later founded Pre-Paid Legal so that others wouldn’t suffer personal financial loss when seeking legal services. Early on, the company was charged with misrepresenting retention rates of its members, which is an important factor in people’s decisions to join. Because of this early controversy, Pre-Paid Legal is often labeled a scam by outsiders.